Miss Tourism 2011

Miss Tourism contest is an annual beauty pageant and an initiative which is set to promote talent and principally market and promote Myanmar Tourism both locally and internationally.

Under the supervision of Union of Myanmar Travel Association ( UMTA), the 2nd Miss Tourism contest competition, organized by the Myanmar Tourism Services Co.,Ltd, held at the Strand hotel in Yangon, Myanmar, March 19, 2011 and the contest attached with a fun fair.

The contestants who have knowledge of tourism education, are allowed to compete with two costumes - a fashionable and a traditional one.
 

Myanmar Assigns New Tourism Ambassador for 2011

YANGON, March 19 (Xinhua) -- Myanmar has assigned a newly tourism ambassador, 17-year old Khin Yu Pa, for 2011 aimed at promoting tourism industry in the country and enhancing the interest of citizens in the tourism sector, an event organizer of the competition told Xinhua at the Miss tourism 2011 competition held at the Strand hotel in Myanmar's Yangon Saturday.

Under the supervision of Union of Myanmar Travel Association ( UMTA), the competition, organized by the Myanmar Tourism Services (MTS) Co, held the contest on the grand scale, attaching with special fun fair, beautiful dances, the performances of the famous vocalists, comedians and lucky draw program.

The contestants aged between 16 and 25 having good talent, basic knowledge on tourism and English language, were allowed to compete with traditional dresses to represent one of the national ethnics and fashionable ones.

The winners were titled as Miss Tourism, 1st Runner up, 2nd Runner up, 3rd Runner up and 4th Runner up, Miss Photogenic, Miss Costume as well as other consolation prizes including cash awards were presented to the outstanding contestants. Of the titles, the one who won Miss Tourism will be assigned as a tourism Ambassador and have the chance to attend international travel and trade shows.

Myanmar has held such contests since 2010 and Ju Ju Kay had entitled as 2010 tourism ambassador of the country. According to the official figures, the number of foreign guests and visitors entered Myanmar through Yangon and Mandalay International Airports was 310,688 including 201,971 tourists in 2010 while the number of tourism companies 658, that of tour guides 4,077.